Find the missing pieces
Strategic diagnosis, marketing reviews and clear priorities. Understand what's limiting performance and what to tackle next. Work with me on strategy whether or not you advertise.
STRATEGY & CONSULTINGFOR BUSINESSES READY FOR THEIR NEXT CHAPTER
Your marketing
could be doing
more.
Let's work out what's getting in the way.
I help established businesses connect the dots between their strategy, customer journey and ads. Clear priorities. Practical changes. Marketing that makes commercial sense.
Book a discovery callMelbourne based.
A fresh pair of eyes.A very practical plan.
STRATEGYPAID ADVERTISINGCUSTOMER JOURNEYSCOMMERCIAL CLARITY
BEFORE YOU DO MORE
More activity isn't
always the answer.
You've got customers. You're putting in the work. But the results aren't quite adding up.
An ad can bring the right person to your website and still lose them. A campaign can generate leads that never become customers. A great month of sales can leave very little profit.
I look at the whole journey to understand where the friction is, what the evidence tells us and what deserves your attention first.
WHAT I'D LOOK AT
Is the problem really the ads?
I'd examine the offer, audience, creative and what happens after the click. Then compare the cost of acquiring a customer with what the business can afford. Better ad settings can't fix a journey that loses people.
Book a discovery callWORK WITH ME
The right support.
For the actual problem.
Strategy on its own, hands-on support or paid advertising. We start with what your business needs. You don’t have to run ads to work with me. Together, we’ll identify the right mix of channels and support to help your customers move from interest to enquiry or purchase.
Make your ads work harder
Meta advertising when it's the right next step for your business. Campaign planning, creative testing and ongoing decisions grounded in the numbers.
PAID ADVERTISINGConnect the journey
Align the offer, messaging, website and email follow-up so the attention you're earning has a clearer path to becoming business.
STRATEGY INTO ACTIONScope is shaped around your business. I'll be clear about what I can help with, what your team can own and where another specialist is needed.
HI, I'M CASS
The person who
asks “but why?”
14+years in marketing
100+Meta ad accounts worked across
I like a good campaign. I like knowing why it works even more.
I'm a marketing strategist and hands-on operator. I've worked across e-commerce and service businesses, helping founders make sense of their marketing and turn that understanding into action.
My background combines a Bachelor of Business in Marketing from Swinburne with years of consulting, campaign delivery and working alongside business owners.
You work directly with me. I'll ask questions, examine the evidence and tell you what I think. If the answer is to fix something before spending more on ads, that's what I'll recommend.
Find me on InstagramA LITTLE COMMERCIAL COMMON SENSE
Sales are great.
Profit is fairly useful too.
Good marketing decisions need more context than a screenshot of your ad results.
START WITH A CONVERSATION
A fresh perspective.
Let's see if we fit.
A free 30-minute discovery call.
Tell me about your business, what you're trying to achieve and where you need support. We'll discuss whether working together makes sense and what the next step could look like.
Book a call with CassChoose a time on my Google booking page. Prefer to write it down? Send an enquiry.
LET'S START WITH YOUR BUSINESS
Prefer to start
with an enquiry?
What's working, what's frustrating you and where you want to go. I'll review your enquiry and let you know whether I think I can help.
Cass@thatmrkg.com