Strategy building
When something isn’t working or your marketing isn’t supporting where the business is headed, the solution is to head back to the beginning with all the learnings gained over time. Our Brand Book takes your current business and marketing and measures it against where the business plans to go.
Our team will develop a Brand Book which details exactly what you need to know about your business, your audience and how to reach them most effectively. We create a specific plan with the option for you to take away and implement or continue working with us through various options. Either way you will have a clear understanding on the next steps and stages for the business once you have one of our Brand Books in your hands.
what exactly am I getting in this brand book?
Our Brand Book is built to be your business’s how to marketing guide, it covers the where, how, why, what to expect and when. It does this by analysing the current marketing actions and capabilities and ensuring we customise a plan of action based on your (UPS) unique selling proposition. We break the Brand Book up into two sections, the resources and the actionable strategy.
we begin with
Data Driven Insights
We use your brands history to determine where to begin its future steps. This is done with a mix of both behavioural and analytical data
Brand Identity
We strengthen your brand by getting clear on every aspect of your brand personality with focus on tone of voice, language, values and purpose.
we follow up with
Actionable Steps
Our strategies are actionable and organised into creating sales and marketing funnels one step at a time.
Strong Goals & KPIs
We ensure you walk away with clear business goals and strong KPIs to keep you on track to achieving them.
Audience Profile
We create detailed audience profiles which cover aspects such as customer personas, targeting, messaging and touch points.
Content Marketing Framework
Included in your digital marketing strategy is a guided content marketing framework to ensure you are investing in the right content for your business goals.
Marketing Budget
We help you understand how to create a structured and defined marketing budget that focuses time and money on activities with the highest ROI for your brand.
Digital Marketing Strategy
We create a digital marketing strategy within your brands marketing strategy to ensure all your online activities align and support your business growth.
Innovative Promotional Tactics
We pride ourselves on thinking outside of the trends and creating innovative promotional tactics to keep your brand ahead of it's competitors.
Multi Stage Strategy
We don't overwhelm you with a huge to do list on all the things you need to change to implement a new strategy. We develop the strategy to transition with the brand on your schedule.
Integration Strategy
We give you the tools, knowledge and strategy to seamlessly integrate your marketing activities and strengthen your voice.
Data Reporting & Interpreting
We give you the tools to report and interpret your marketing data with real insight you will use rather than store for a rainy day.